Author: kiratikreations

4 types of Digital Marketing
Mar 05

4 types of Digital Marketing For Business in 2025 – Part 4

4 types of Digital Marketing Introduction: We have already learned about different types of digital marketing services in previous articles. You might even have a basic idea that businesses are using these services to expand their business. This blog will help you to grow your list of digital marketing services that a business can use to expand globally. A digital marketing specialist can make use of different techniques for the development of the company. But before knowing the other 4 types of digital marketing, let us know what digital marketing is. Digital marketing, or online marketing, is a technique to promote a brand, business, product, or service through different platforms. With ever-increasing mobile devices and internet services, organizations have an enormous opportunity to reach their goals and target a global audience. Today, with the help of SEO (Search Engine Optimization) or chatbot marketing, companies can connect with potential customers worldwide. Now, let us start to know in detail about the next 4 types of digital marketing services: List of 4 types of Digital Marketing: 1. SEO (Search Engine Optimization): SEO is Search Engine Optimization, and it is a process to enhance the visibility of your website on search engines. In simple words, it is a technique to optimize your website to get a higher rank in search engine pages. It includes several steps such as keyword research, content optimization, backlinking, speed and look of the website, and reader-friendly. These SEO techniques will help you improve the website quality and increase the viewer rate. Likewise, Search Engine Optimization can help you reduce the overall costs of marketing.  Several types of SEO increases the website’s visibility. It includes off-page SEO, technical SEO, mobile SEO, image SEO, content SEO, and geographical SEO. These types of SEOs will help a digital marketing specialist to make his or her website a perfect digital space for a reader to spend time on.  2. Viral Marketing – one of the 4 types of Digital Marketing: Viral marketing is one of the types of digital marketing. Here, detailed information about goods and services is spread on different platforms. A business can reach a global audience with email marketing, social media marketing, word of mouth, news articles, or personal networks. Likewise, to make a successful viral marketing campaign, it is mandatory to create highly engaging, quality content. The content should be refined, interesting, and worth reading, and automatically this will increase the reader number, which the readers will share with their peer group. It is an organic and unpaid sales strategy. This strategy can increase your brand awareness and save on marketing costs. Likewise, it will help you increase the credibility and, ultimately, business exposure.  3. Chatbot Marketing: Have you ever thought of being available for your clientele 24/7? Then chatbot marketing technique is the right answer for your thoughtful question. Chatbot marketing is a smart digital marketing technique and chatbots are used widely to solve the queries and doubts of clients. These chatbots are integrated into various chat boxes, messaging platforms, mobile applications, websites, and blogs to communicate with prospects and customers in real time. Today, we have added it to our 4 types of digital marketing services list.  For example, Joseph, settled in Los Angeles, is the owner of a “Buy 24/7” e-commerce marketing company that specializes in a wide variety of products such as clothing, food, electronics, cosmetics, and many more. He receives an inquiry from Kirati settled in India. This inquiry is related to get information on bulk purchases of cosmetics for her beauty salon in India. As Kirati lands on the website of Buy 24/7, a chatbot named Teletubbies pops up on the screen with a warm welcome text. Furthermore, this chatbot will provide assistance and answer every query Kirati has. These details will include prices, quality, specifications, and features. So, it will be easier for Kirati to make decisions and compare cosmetics; know about warranty and guarantee. On the other hand, the Teletubbies chatbot will get information like her complete name, email address, mobile number, and location details. 4. Digital Advertising: Digital advertising or online advertising is a digital marketing technique where a business uses online platforms to market its goods and services. Interestingly, these digital ads are visible on different search engines, websites, blogs, and social media platforms. Digital advertising has a ton of benefits, such as helping in reaching a diversified audience, targeting the correct audience, lessening the cost of marketing and operations, gathering measurable data, and much more. There are many types of online advertising, such as search engine advertising, social media advertising, mobile advertising, content and visual advertising, video advertising, etc. Furthermore, this technique has different pricing models, such as Cost Per Click (CC), Cost Per Action (CPA), and Cost Per Mille (CPM). Digital advertising is one of the most comfortable and effective ways for all sizes of corporations to expand their businesses, find new prospects, and gradually increase revenue. The only thing a digital marketing specialist has to do is navigate it in the right way. It is in the list of 4 types of digital marketing.  Wrap Up – 4 types of Digital Marketing: Whether its chatbot marketing, viral marketing, SEO technique, or a digital advertising method, all methods contribute equally to your growth and development. You must focus on how to use each of them to gain maximum benefit. These are 4 types of digital marketing ways that we learned today. Let us know in the comment section on what digital marketing topic you should make more blogs on. 

content marketing
Feb 28

7 Best Online Courses to Learn Digital Marketing in 2025

Learn Digital Marketing: So are you constantly staring at your laptop to find the best course for yourself? Do you wish to learn digital marketing course in 2025? You have come to the right place. Digital marketing is an activity gaining prominence day by day in the corporate world. Hence, it has become mandatory to learn digital marketing courses. Now stop Googling, as we have brought you a list of the 7 best digital marketing free courses in this blog. Please keep reading.  1. Fundamentals of Digital Marketing:  The Fundamentals of Digital Marketing course is designed and launched by Google Digital Garage. This is a basic course that covers strategies for digital marketing and customer acquisition. It is a course designed for newbies or aspiring digital marketing specialist. It covers basic concepts like content marketing, Google ads, paid social media ads, social media marketing, email marketing, marketing strategy, mobile marketing, and lots more. After completing this course, you will be able to get basic ideas related to digital marketing concepts.  2. Digital marketing specialist course: Do you wish to become a digital marketing specialist? Then this course is for you. Digital marketing specialist course helps you to advance your career. A student gets several specializations to choose from, such as marketing analytics, building a web presence, search engine optimization (SEO), social media marketing (SMM), email marketing, YouTube marketing, content creation and marketing, influencer marketing, paid social media and search engine ads, and much more. You need to select one and get a Mastery in your selected subjects. This can help you achieve bigger projects with bigger brands.  3. Post Graduation Digital Marketing Course: This is the era of the digital revolution, where technology has unlocked ample new opportunities for digital marketing. Hence, many graduates in India and other countries are selecting post graduation digital marketing course to gain in-depth knowledge of this segment. Digital marketing includes website designing, email marketing, social media marketing, and many more, with enormous opportunities for career growth. This course will help to understand the demands and needs of the targeted audience. 4. Content Marketing: If you love to make stories for a web series or a movie, then content marketing is for you. If you love to write blogs and articles related to any topic of your choice, then content marketing is an ideal career option for you. The basic skill needed is expertise in the language in which you wish to write your content. This course includes fundamentals and advanced techniques to construct flawless content for your website.  Content marketing is not only limited to making a write-up for stories, articles, or blogs. It also includes video marketing, social media marketing, guest blogging, influencer marketing, and lots more.  5. Google Ads Skillshop: Google Ads Skillshop certification helps you to become a master in optimizing Google paid ads. It helps boost the credibility of a digital marketing specialist. Set a specific marketing objective and use automated solutions to accelerate performance and gain goals set by the business. Google Ads Skillshop certification helps boost your ability to make successful digital marketing, taking into consideration the business’s goals. This certification helps in developing a Google Search strategy and marketing plans that can increase website traffic and sales leads. Likewise, this certification assists you in ensuring your search marketing plan is aligned with your digital marketing budget.  6. Email Marketing Certification: It is time for you to develop a holistic approach to email marketing strategy with the email marketing certification. This concept is covered in a digital marketing free course available on different websites. Moreover, the fundamentals of digital marketing teach us how to automate and design email content along with appropriate CTAs. This also includes analyzing metrics to achieve success.  Learn to create compelling email copy, content, creatives, and overall design to increase click and conversion rates. The email marketing certification course also teaches A/B testing to drive data. It is the ultimate tool to get genuine leads and increase your customer base.  7. Marketing strategy course: Adopting different techniques of marketing is a key concept in online marketing courses. We need to learn the in-depth fundamentals of digital marketing. Hence, students who want to become experts in digital marketing should learn a marketing strategy certification course. Many universities and companies across the world have launched this core to help students. Understand the basics of digital marketing and the technique by which a digital marketing specialist can construct a strategy to reach a specified goal. This certification includes concepts like customer relationship management (CRM), market research, branding, leadership, project management, and lots more.  Final Words: When you wish to learn about how to grow your business, you should choose a digital marketing course. This course walks you through a variety of techniques to successfully build a digital marketing campaign and get leads. This is rapidly expanding, and a digital marketing specialist should continue to learn digital marketing to expand their businesses in the market.

Digital marketing principles
Feb 08

Unleash the Business Potential of the 5 Digital Marketing Principles

Digital Marketing Principles: Introduction Management is the art and process of getting things done through others. It helps you fulfill your goals, mission, and business targets. It is making optimum use of existing resources to achieve a specific goal. In the dynamic picture of the digital marketing world, trends and consumer behaviors change rapidly; businesses need a strategic approach to their growth. The digital marketing agency can help you make a robust strategy. It is made with the help of digital marketing principles. 5P’s, or 5 Principles of Digital Marketing, help businesses build a strong online presence, reach their targeted audience, and gain success in different online campaigns. Now, let us dive deep into the 5 digital marketing principles. Digital marketing includes a mixture of multiple elements to help businesses grow. These five fundamental principles include Product, Price, Place, Promotion, and People. Let’s know them in detail: 1. Product: Product is the main element in 5 digital marketing principles. Product is our good service designed to cater to customers’ needs. A well-developed product helps a business gain the trust of the customers, increase brand loyalty, and build up profits. This helps in retaining customers. Product is one of the most digital marketing principles, which should align with the brand, mission, vision, and business goals. Business houses have to ensure a qualitative delivery as per the audience demands. When the product is well-designed and long-lasting, customers will trust the brand and ultimately the revenue will grow.  2. Price: Now that the product you provide is perfect, it’s time for you to set the right price. Remember, when you are doing business in any country, whether developed or developing, it becomes mandatory to set the right price for the product. For example, in countries like the USA, there are several department store chains like Walmart, Lowes, Kroger, Macy’s, and various others that provide heavy discounts and offers to a customer during festive days. So people prefer to buy products in bulk to enjoy these benefits. If your product is right along with the price, a digital marketing company can design a perfect digital marketing strategy for you, focusing on the price and product. Therefore, Price is the second main digital marketing principle.  3. Place: Place is important when considering a digital marketing plan for your business. Place simply means a distribution channel from where you will supply goods and services to ultimate consumers. It is one of the most important digital marketing principles of all. If your retail shop is located in a feasible area, a consumer will find it easy to visit your shop to buy things. Likewise, if you are using e-commerce platforms like Etsy, Amazon, Myntra, Meesho, Flipkart, or any other platform, ensure you deliver the products to every niche and corner of the world. This will help your business grow to new heights. 4. Promotion: Digital marketing means promoting various products and services on different online channels. A digital marketing agency uses various marketing tactics to market brands, businesses, products, and services. The promotion includes sales promotion, advertising, public relationship management, digital marketing, and personal selling. The goal of all marketing processes is to create awareness and grab the interest of people in the marketed products and services. In short, this is just a step ahead of closing your dream deal. For example, a small shoe manufacturing company in India will focus on organic digital marketing methods like social media marketing, email marketing, SMS marketing, etc. to market and sell their products.  5. People: Last, but not least: People. The 5 P’s of digital marketing principles are not just focused on sales and discounts but also on people’s relationships. Your buyers, employees, customers, and business partners are ultimately your people. A digital marketing company focuses on building good customer service, customized marketing solutions, and understanding the needs of your target audience. This ultimately builds a healthy relationship with your customers. Likewise, it also helps you to know about what your employees think, and accordingly, your business can make changes.  Wrap Up for Digital Marketing Principles: In conclusion, the 5Ps of digital marketing are basic steps to make your business a big, successful brand. Digital marketing principles are the kit to kickstart your business in 2025. Read and implement them today. 

Digital marketing services
Jan 28

4 Must-Have Digital Marketing Services in Your List -Part 3

Digital marketing services Do you wish to initiate a small-scale business in 2025? Then you are at the perfect place. You need to focus on the best digital marketing services today. This term might seem indistinct, but it is one of the important pieces in your business jigsaw puzzle. Some percentage of entrepreneurs argue that this is not needed. However, other businesses and SMEs—small-medium entrepreneurs—focus on different digital marketing strategies to grow their businesses.  In today’s competitive world, digital marketing is rapidly evolving. It is becoming a necessity for the survival of business. Digital marketing services is an umbrella term for adopting technology to boost a brand’s digital visibility. It involves using various channels such as search engines, websites, social media platforms, and emails to grow your customer base and the business. A digital marketing agency can help you carry out this process. We have uploaded Part 1 and Part 2 of the types of digital marketing services on our website. You can check the same. Meanwhile, this article will mention the other 4 types of digital marketing services.  Types of digital marketing services 1. Email Marketing: Email marketing is one of the digital advertising types to promote goods and services through email channels. It is a type of marketing to inform your customers about existing products, services, ongoing discounts, offers, or sales. It is a popular digital marketing service used widely by the companies. Furthermore, this process takes a few weeks to a few months to achieve desired results.  A digital marketing team can use creatives, logos, brand mission and vision, and original content to make a perfect email. Email marketing services are projected to grow in the coming 10 years as it is one of the most affordable digital marketing services for entrepreneurs. Therefore, many email marketing tools are available, such as Sender, Mailchimp, HubSpot, Omnisend, SendPulse, and many more.  2. Search Engine Optimization: SEO (Search Engine Optimization) helps different search engines understand the structure and content of your website. It helps your website connect with its users and deliver relevant information for their questions. SEO aims to rank your website on the top pages of search engine results. Likewise, it helps you rank the website and content based on relevancy, useful keywords, targeted audience, and targeted location to drive traffic to your website.  SEO helps to improve the visibility of any website. Moreover, it helps drive relevant traffic to your website and enhances the user experience. However, there are two types of Search Engine Optimization (SEO) a business can use: on-page SEO and off-page SEO. On-page SEO is practiced on the website through content and blogs, whereas off-page SEO is carried out through guest blogging, social media marketing, e-commerce marketing, influencer creators, and many more.  3. Marketing communications: Marketing communications is the process of using different media channels to promote the goods and services of a business. Businesses have to adopt digital marketing communications on a regular basis and this requires a variety of strategies to promote goods and services digitally. Likewise, it helps in achieving goals, selecting exact channels, identifying your target audiences, tracking campaigns and success and tracking the latest trends.  Some types of digital marketing services include content creation, content marketing, online advertising, and social media marketing. Therefore, these digital advertising types build your brand and attract the right customers. Ensure to develop clear and consistent marketing communications with your potential customers. 4. Mobile Marketing: Mobile marketing is one of the types of digital marketing services. It is a robust component adopted by several businesses of all sizes and all sectors for expansion. Mobiles or smartphones are used by everybody today and mostly 90% of the mobile users have internet access. They are always exploring social media applications along with things to purchase. The viewers are hyperactive on shopping apps along with social media and food apps. They always explore jewellery, purses, bags, home decor, and outfits—many lifestyle and fashion products. Hence, this is the ideal time to go for mobile marketing, as it is one of the most lucrative digital advertising types of all. Some of the best examples of mobile marketing are Amazon, Meesho, Flipkart, Myntra, Etsy, Walmart, and many more e-commerce apps. Hence, these are a major part of mobile scrolling along with getting information on a particular topic. Wrapping Up: So, now you got to learn different digital marketing services in this blog. Hence, it is time to just hit the iron when it is hot. This can result in making a good name in the market, strengthening client relationships, and creating transparency in business and marketing operations. We will add more types of digital marketing services in the next blog versions. Stay tuned.

Digital Marketing
Jan 23

7 Benefits of using Digital Marketing for your Business in 2025

Digital Marketing: Digital marketing can make or break your entire business in the modern marketing age. It creates a do-or-die situation. Today, more than 70% are already adopting digital marketing techniques to grow their business. In this article, we will learn about 7 benefits of digital marketing. But, before that, let us see what digital marketing is. What is Digital Marketing? Digital marketing or online marketing is a process to promote and sell different products or services to the targeted audience. Many channels such as search engines, social media platforms, and websites are used to sell a brand’s products. It plays a crucial role in making your brand, determining your market needs, and accelerating brand recognition along with generating sales. However, there are still many benefits. Let us know them in detail: 7 Benefits of Digital Marketing You Can Leverage in 2025  1. Ever-increasing brand reputation: It is time to build a strong and trustworthy reputation for your business and brand. This is possible with the help of a robust digital marketing strategy. It helps a brand increase its sales and customer retention. Digital marketing is adopted by any size of organizations as it can give them a big playground to reach a pool of new prospects and build their business. As per the research data, more than 43% of internet users are between the ages of 14 and 65. This age group researches services, products, businesses, and reviews. These reviews can be proof that your prospects are willing to purchase your products. Likewise, they can increase your brand credibility too. It is one of the benefits of digital marketing for business. 2. Make use of AI and ML: AI (Artificial intelligence) and ML (Machine Learning) give a business personalization. In fact, in 2025, personalization has reached an all-new level because of machine learning and artificial intelligence. Digital marketing consists of these two techniques that help a business analyze customers’ likes, dislikes, choices, and other data to deliver appropriate content and recommendations. In simple words, Artificial Intelligence and Machine Learning help businesses predict consumer behaviors, and accordingly, businesses can offer required products and better user experiences. This is one of the 7 benefits of digital marketing. 3. Social media revolution: Social media platforms are some of the benefits of online marketing. Platforms like Facebook, Instagram, YouTube, and WhatsApp have enabled online shopping to be an easy option for all users. They have resources like shoppable creatives, reels, videos, influencer marketing posts, brand collaboration updates, and much more. Social media helps increase sales and grow the brand as a whole. Social media is placed in the highest position of the 7 benefits of digital marketing list.  4. Invest in SEO (Search Engine Optimization): SEO (Search Engine Optimization) is a technique that works when done with complete dedication. It is a method to build links for your website. This means increasing the views and visits to the website organically. If you wish to excel in this field, your target should be using SEO for the growth of your business website. Search engine optimization is one of the fundamental benefits of digital marketing. This technique is useful for all sizes of organizations, whether it’s an SME or Fortune 500 companies. It builds a brand digitally.  5. Video marketing has a 10X reach: One of the 7 benefits of digital marketing is video marketing. Video making, or vlogging, is a technique used for branding and marketing a product, service, or company. From short stories and reels to long videos with necessary information are uploaded on different platforms such as YouTube, WhatsApp, Instagram, TikTok, etc. It will dominate the field in 2025 and will dominate upcoin ming years too. A useful video has 10 times more reach than a mere image. For example: An Instagram post has 100 views; a video uploaded gets 1000 views when uploaded with appropriate hashtags, captions, location details, and trending music. Yes, you read it right, trending music also plays a major role in making your video viral. So, try it now.  6. Influencer is your new buddy: While marketing your business, you can leverage one of the benefits of digital marketing for business with influencer marketing. It works on authentic content made by a specialized influencer. For Example: If your business is a financial broker dealing in financial products such as mutual funds, ETFs, IPOs, insurance, and NFOs, you need a financial expert influencer who will make an informative reel to sell your service packages and products. Furthermore, he or she will introduce a code for a discount, which the followers can use at the time of purchasing any product or service. 7. Transparency and sustainability: Customers are continuously demanding sustainability and transparency. Transparency is one of the benefits of digital marketing. While a business wishes to create sales, it is necessary to focus on customer relationships and customer retention too. If a business has transparent actions and loyalty toward its customers, retention will take place, and more people will come to know about the good practices.  Final words: A business can also make use of email marketing and search engine-paid ad campaigns to leverage the right benefit of digital marketing. But the above-mentioned pointers are on the list of 7 benefits of digital marketing in 2025. If you like this blog, do share it with your friends and use the comment box to write your review for the blog. 

Digital Marketing Services
Jan 22

4 Digital Marketing Services to Accelerate Your Business in 2025 – Part 2

Dgital Marketing Services: The digital landscape is constantly changing and your business needs accurate tools to stay ahead of competitors. For the companies to sustain themselves as winners, they must use the latest and trendy tools. Investment in profitable digital marketing services is not an option but a necessity. These digital marketing services will assist you in streamlining your business, increasing efficiency, and achieving targeted revenue in 2025.  Be it any industry, whether automobile, medicine, entertainment, or gaming, every industry needs the help of a digital marketing agency to grow its business. This blog will help you understand the best tools to match your business goals and brand. So let’s start.  1. Marketing Analytics: Marketing analytics, or digital marketing analytics, is a vital technique for generating authentic data to track marketing campaigns and understand what works for your business. It is an activity of collecting and analyzing marketing-specific data. One of the benefits of adopting digital marketing analytics is accurate data.  Collecting vital information will help you calculate ROI (return on investment). This information will let you know about ROI generated from different email marketing campaigns, paid ads, search engine ads, or blog postings. Digital marketing analytics is collecting information such as bounce rate, page visits, page views, social media engagement, conversion rate, email click rates, CTR (clickthrough rate), lead generation, and more. Marketing analytics has three models, such as prescriptive models, descriptive models, and predictive models. These models will help you to design different marketing campaigns efficiently.  2. SMS Marketing: There was a time when SMS was only used to send a message to the love of your life or friends. Interestingly, it has evolved in the business world too. SMS marketing is one of the trendy digital marketing services used by a plethora of SMEs (small and medium-sized enterprises).  SMS marketing or short message service, involves sending promotional and advertising messages to your prospects with the use of smartphones. These kinds of messages include alerts and updates about new products, new discounts and offers, and a quiz to win prize information. SMS marketing is an affordable service that markets your businesses. It is used by many businesses. A company can get higher engagement and response rates. Likewise, it gives you a wider reach with proper strategies.  3. Social media:  A person is hyperactive on social media. Whether he or she awakes from a long sleep or at a breakfast table, social media is something used at that period. That is why many SMEs and large-scale corporations have an eye on Social media marketing. Social media marketing is a type of digital marketing service where a seller or a business sells its products digitally through varying social media platforms. These platforms include Instagram, Facebook, YouTube, WhatsApp, and Twitter. Interestingly, there are over 6 million people who use these platforms daily to scroll or learn something concrete. Businesses can design creative social media and paid advertising campaigns on these platforms to grow. You get cool features and tools on these platforms to make your campaigns effective. 4. Content creators and influencers:  Digital content creators and influencers are online bloggers who make online content. Content can be in the form of a blog, vlog, videos, reels, or even creatives. Digital content creators or influencers are almost the same. They both produce a lot of specialized content on social media as well as other platforms.  They have an enormous set of followers where they can promote brands, products, or services through paid collaborations. Many SMEs and large corporations hire them to reach new prospects and build an online brand. The digital content creator or an influencer has tech proficiency, the technique of efficient communication with followers, and the ability to manage client expectations. Furthermore, they have a specialization in SEO (search engine optimization) and digital marketing skills to help businesses grow.  Conclusion: If you are still not using digital marketing services, you might be left behind. Time to partner with a digital marketing agency to grow and expand your businesses. These services help you reach a specific demographic, gain a higher rank in different search engines, and generate relevant leads for your business. 

Jan 17

Top 4 types of Digital Marketing services: 2025 Startup Toolkit, Part 1

Top 4 types of Digital Marketing services: 2025 Startup Toolkit, Part 1 Everybody has heard the term “digital marketing” many times in their entire lifetime. The world is incomplete without the Internet. Hence, it has become a necessity for all businesses across the globe. There are over 4 billion internet users across the world, and you have a golden chance to market your business, brand, products, and services.