4 types of Digital Marketing

Introduction:

We have already learned about different types of digital marketing services in previous articles. You might even have a basic idea that businesses are using these services to expand their business. This blog will help you to grow your list of digital marketing services that a business can use to expand globally. A digital marketing specialist can make use of different techniques for the development of the company. But before knowing the other 4 types of digital marketing, let us know what digital marketing is.

Digital marketing, or online marketing, is a technique to promote a brand, business, product, or service through different platforms. With ever-increasing mobile devices and internet services, organizations have an enormous opportunity to reach their goals and target a global audience. Today, with the help of SEO (Search Engine Optimization) or chatbot marketing, companies can connect with potential customers worldwide. Now, let us start to know in detail about the next 4 types of digital marketing services:

List of 4 types of Digital Marketing:

1. SEO (Search Engine Optimization):

SEO is Search Engine Optimization, and it is a process to enhance the visibility of your website on search engines. In simple words, it is a technique to optimize your website to get a higher rank in search engine pages. It includes several steps such as keyword research, content optimization, backlinking, speed and look of the website, and reader-friendly. These SEO techniques will help you improve the website quality and increase the viewer rate. Likewise, Search Engine Optimization can help you reduce the overall costs of marketing. 

Several types of SEO increases the website’s visibility. It includes off-page SEO, technical SEO, mobile SEO, image SEO, content SEO, and geographical SEO. These types of SEOs will help a digital marketing specialist to make his or her website a perfect digital space for a reader to spend time on. 

2. Viral Marketing – one of the 4 types of Digital Marketing:

Viral marketing is one of the types of digital marketing. Here, detailed information about goods and services is spread on different platforms. A business can reach a global audience with email marketing, social media marketing, word of mouth, news articles, or personal networks. Likewise, to make a successful viral marketing campaign, it is mandatory to create highly engaging, quality content.

The content should be refined, interesting, and worth reading, and automatically this will increase the reader number, which the readers will share with their peer group. It is an organic and unpaid sales strategy. This strategy can increase your brand awareness and save on marketing costs. Likewise, it will help you increase the credibility and, ultimately, business exposure. 

3. Chatbot Marketing:

Have you ever thought of being available for your clientele 24/7? Then chatbot marketing technique is the right answer for your thoughtful question. Chatbot marketing is a smart digital marketing technique and chatbots are used widely to solve the queries and doubts of clients. These chatbots are integrated into various chat boxes, messaging platforms, mobile applications, websites, and blogs to communicate with prospects and customers in real time. Today, we have added it to our 4 types of digital marketing services list. 

For example, Joseph, settled in Los Angeles, is the owner of a “Buy 24/7” e-commerce marketing company that specializes in a wide variety of products such as clothing, food, electronics, cosmetics, and many more. He receives an inquiry from Kirati settled in India. This inquiry is related to get information on bulk purchases of cosmetics for her beauty salon in India. As Kirati lands on the website of Buy 24/7, a chatbot named Teletubbies pops up on the screen with a warm welcome text. Furthermore, this chatbot will provide assistance and answer every query Kirati has. These details will include prices, quality, specifications, and features. So, it will be easier for Kirati to make decisions and compare cosmetics; know about warranty and guarantee. On the other hand, the Teletubbies chatbot will get information like her complete name, email address, mobile number, and location details.

4. Digital Advertising:

Digital advertising or online advertising is a digital marketing technique where a business uses online platforms to market its goods and services. Interestingly, these digital ads are visible on different search engines, websites, blogs, and social media platforms. Digital advertising has a ton of benefits, such as helping in reaching a diversified audience, targeting the correct audience, lessening the cost of marketing and operations, gathering measurable data, and much more.

There are many types of online advertising, such as search engine advertising, social media advertising, mobile advertising, content and visual advertising, video advertising, etc. Furthermore, this technique has different pricing models, such as Cost Per Click (CC), Cost Per Action (CPA), and Cost Per Mille (CPM). Digital advertising is one of the most comfortable and effective ways for all sizes of corporations to expand their businesses, find new prospects, and gradually increase revenue. The only thing a digital marketing specialist has to do is navigate it in the right way. It is in the list of 4 types of digital marketing. 

Wrap Up – 4 types of Digital Marketing:

Whether its chatbot marketing, viral marketing, SEO technique, or a digital advertising method, all methods contribute equally to your growth and development. You must focus on how to use each of them to gain maximum benefit. These are 4 types of digital marketing ways that we learned today. Let us know in the comment section on what digital marketing topic you should make more blogs on.