Where to learn free digital marketing courses?

Introduction for free digital marketing courses

Every second student who passes their 12th grade or graduates has one thought: What’s next? But one thing is sure: they might have always thought of doing something creative and they might have gotten an idea of choosing digital marketing as a career option. It is evident to Google that free digital marketing courses will save the hefty bucks that prominent universities are charging.

Free courses for digital marketing — **Digital Marketing Courses**

There are numerous online digital marketing courses available on different websites. All you need is appropriate guidance to start with. A guide that can help you find good free courses for digital marketing. So let’s start with the list of websites where you can learn free of cost digital marketing lessons online.

List of courses:

1. Google Digital Garage:

Google Garage or Google Digital Garage, is a platform to learn different courses for free. It has the best digital marketing course, Fundamentals of Digital Marketing. It guides you to learn all about different digital marketing techniques, such as social media marketing, email marketing, influencer marketing, display advertising, SEO (search optimization), SEM (search engine marketing), e-commerce, and much more.

Likewise, this platform helps you to define and track your goals clearly and make a separate segment of the targeted audience. Moreover, it also helps you to make appropriate data analysis to improve the online marketing process. You get to learn every concept in detail, and in this way, you can launch a career in digital marketing with the help of free digital marketing courses.

2. Udemy Academy:

Udemy, a digital academy with lots of courses for digital marketing, is available. It is a global platform where professionals, experts, and students can learn different courses. They can even create their own courses based on different subjects. The Udemy platform has free digital marketing courses such as Digital Marketing Master Class: AI and Social Media Marketing, Digital Marketing Strategist: Unlock Your Career Growth, Mega Course for Digital Marketing A-Z, and lots more designed by world marketing experts. Furthermore, they also charge a nominal fee if a student wants to learn more in-depth courses. This is one of the famous platforms to find free courses for digital marketing.

3. HubSpot Academy:

HubSpot Academy is indeed an opportunity to join 200,000+ professionals worldwide who have earned different certifications to shape their careers. This platform has an enormous range of free digital marketing courses in subjects like content marketing and writing, social media marketing, email marketing, SEO (search engine optimization), SEM (search engine marketing), display advertising, article writing, inbound marketing, website designing and development, and lots more.

It is one of the best platforms when you Google free digital marketing courses. Renowned universities around the world award certifications and degrees. The lectures are virtual, and you can refer to videos teaching you various subjects. Likewise, you can learn about the intensive use of AI (artificial intelligence) in different procedures through online digital marketing courses.

4. SimpliLearn:

Simplilearn is an educational platform designed to teach courses like the fundamentals of digital marketing and other free online courses for digital marketing. It is a perfect platform for beginners to enhance their skills and knowledge essential for the ever-growing digital landscape. Here, a student will be able to learn digital marketing, digital business growth, the basics, and the history of this topic.

Digital marketing courses on the Simplilearn platform include top SEO tips, keyword research, Google Search ads, display ads, advertising campaigns, creating and managing social media marketing and accounts, and lots more. Likewise, a student will enhance his or her ability and identify a targeted audience for their business. The free digital marketing courses certifications help to build a robust portfolio, expand your network, and gain practical experience.

5. Coursera:

Just like any other learning platform for free online courses for digital marketing, Coursera has more than 210,000 online courses, and many of them are in digital marketing. It is the platform where more than 500,000 students are learning online digital marketing courses. It gives 20 hours plus training, arranges quiz competitions, and organizes practicals to strengthen your knowledge.

**Free Digital Marketing courses on Coursera**

Coursera has a master’s 12-in-1 digital marketing course. This includes concepts like market research, building a website, email marketing, search engine optimization (SEO), content creation and copywriting, YouTube marketing, and many more. A student can get lifetime access to all courses and the latest updates. Furthermore, they will be able to keep up with the recent trends happening in the field of digital marketing.

6. LinkedIn Learning:

Yes, you read it right. LinkedIn is also an education website, along with being a professional networking platform. A student will be able to become a digital marketing specialist in no time. Learn to be a professional digital marketing expert with 10+ free courses for digital marketing on the LinkedIn platform.

Moreover, these courses include training on concepts such as Google Ads Essential Training (courses that teach you about Google display and text ads for your business), SEO Basics and Foundations (everything related to search engine optimization), and Introduction to Graphic Designing (learn software such as Photoshop, Adobe Illustrator, InDesign, Fresco, and many more). Grab these online digital marketing courses on LinkedIn to land a dream job in a few weeks because skills and expertise matter the most.

Wrapping Up:

There are numerous websites available that offer free digital marketing courses at an affordable fee. We have mentioned the top 6 platforms where you can find the best digital marketing courses.

Likewise, the above-mentioned names are the best digital marketing course platforms that can help you accelerate your career in some weeks. In the next blog, we will list down which courses you should opt for to become an expert in the digital marketing field. Meanwhile, you can read, like, comment, and share with your friends. Stay tuned, and share your views!

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5 High-Paying Digital Marketing Jobs for Freshers

Introduction to digital marketing jobs: The digital marketing space is enormous, and every company, business, shop, vegetable mart, and even small cake stall is adopting digital marketing techniques, and hence, digital marketing jobs are growing. These businesses implement advanced processes to increase their online presence for business growth. So many methods are available, and with a good digital marketing specialist and his/her strategies, you can win the business battle. A digital marketing manager will curate the marketing strategies to increase sales, brand awareness, brand popularity, target audience reach, operational efficiency, and more. Likewise, a digital manager focuses on enhancing the customer experience and communication. In simple words, digital marketing jobs make one a master of everything. Every small enterprise is adopting digital marketing, and hence, many jobs are flourishing in the market. One can say that digital marketing is a good career option. Digital Marketing Jobs for Freshers: Finding jobs in digital marketing can be challenging if you are a fresher. However, if you add up digital marketing skills, it can be a good learning experience. Many jobs are available in India, the USA, Canada, Australia, and other nations of the world. However, the requirements and job descriptions are fluctuating. If you wish to grab different digital marketing jobs as a beginner, you can apply for an opportunity on different job portals in India and other countries worldwide. Likewise, an aspirant can join digital marketing courses to scale up their knowledge and skills. There are many of the best digital marketing courses in India available, and you can apply for different internships that give experience in gaining skills to get well-paid jobs. Likewise, it is necessary to know which digital marketing skills are necessary to master this profession, and you can always read the latest job descriptions. As a fresher, you can apply for different jobs or internships like social media executive, content writer, content marketing executive, digital marketing specialist, digital marketing associate, influencer marketing, etc. Now, let us talk about the actual high-paying jobs in digital marketing for freshers, along with the essential skills required to grab these jobs. So let us start. 1. Digital Marketing Executive – One of the best digital marketing jobs: As the name suggests, a digital marketing executive is an executive assistant who handles all the responsibilities of a digital marketing specialist. Different digital marketing jobs have different roles, with a few similar and a few different responsibilities. But a digital marketing executive is one of the interesting kinds of digital marketing jobs. It includes creating innovative digital marketing campaigns and ensuring clarity in brand message delivery. Likewise, digital marketing jobs include creating customized marketing campaigns with the sales team. An executive must prepare emails, social media posts, stories, blogs, articles, newsletters, and promotional materials to share with prospects and clients. Furthermore, he/she is responsible for optimizing the company website to grow the online traffic. As a fresher, a candidate, you can earn between INR Rs. 10K and INR Rs. 30K per month. 2. Social Media Intern: A social media internship is one of the basic digital marketing jobs where students or even graduates work as temporary employees. Social media interns or professionals are responsible for handling the overall work of the social media channels for companies. Many students find social media to be one of the most interesting jobs to explore the digital world. A social media intern must know about marketing, communication, sales, social media, and content marketing. Likewise, the intern should have a bit of knowledge in operating different tools and features on social media platforms. He/she needs to monitor blogs and online forums like Quora and also take care of social media optimization. A social media intern, one of the best digital marketing jobs for freshers, earns between Rs. 12K and Rs. 20K per month, and the salary increases once experience is added. 3. SEO Professional: Search Engine Optimization (SEO) jobs are very responsible jobs for freshers. In the advanced digital era, the role of an SEO professional is crucial nowadays. Digital platforms and digital marketing are gaining importance nowadays. Therefore, the demand for well-trained professionals has grown exponentially. The SEO professionals should know how to optimize a website, enhance its organic visibility, and accelerate its online presence. One of the major tasks includes keyword research through the use of good platforms like Keyword Planner, Ahrefs, Ubersuggest, etc., to optimize the website content. Furthermore, it is mandatory to create high-quality content, design creatives, and handle the social media accounts of the company. Likewise, the most vital thing an employee should know is setting up paid (pay-per-click) campaigns when undertaking the SEO work. SEO jobs can help you earn around Rs. 10K to even Rs. 1 Lakh and above, as per industry standards and the experience of the employee. 4. Content Strategist: Today, many companies and brands are hiring professional content strategists. Several digital marketing jobs include the main task of creating quality content. Content that creates a difference and impact on brand expansion. But who is a content strategist? Content strategist jobs include inbound marketing, planning, strategizing, preparing, distributing, and optimizing a company’s content and website to increase organic search engine ranks. Likewise, they are responsible for turning traffic into real leads and converting leads into sales. One of the main tasks of this job is conducting market research and identifying competitors. Furthermore, it includes conducting a content check audit. Ultimately, deciding on the right target audience and the right platforms to publish content. A content strategist can earn up to Rs. 10 lakhs per annum and above, depending on their skill and development. 5. Brand Manager: There are many types of digital marketing jobs available in the market. However, a brand executive or a brand manager is one of the crucial roles we have on the list. A brand manager is responsible for overseeing the overall digital marketing needs and procedures of a company. Likewise, he/she has to oversee multiple segments like designing, content creation, social media platforms,

Jan 28

4 Must-Have Digital Marketing Services in Your List -Part 3

Digital marketing services Do you wish to initiate a small-scale business in 2025? Then you are at the perfect place. You need to focus on the best digital marketing services today. This term might seem indistinct, but it is one of the important pieces in your business jigsaw puzzle. Some percentage of entrepreneurs argue that this is not needed. However, other businesses and SMEs—small-medium entrepreneurs—focus on different digital marketing strategies to grow their businesses. In today’s competitive world, digital marketing is rapidly evolving. It is becoming a necessity for the survival of business. Digital marketing services is an umbrella term for adopting technology to boost a brand’s digital visibility. It involves using various channels such as search engines, websites, social media platforms, and emails to grow your customer base and the business. A digital marketing agency can help you carry out this process. We have uploaded Part 1 and Part 2 of the types of digital marketing services on our website. You can check the same. Meanwhile, this article will mention the other 4 types of digital marketing services. Types of digital marketing services 1. Email Marketing: Email marketing is one of the digital advertising types to promote goods and services through email channels. It is a type of marketing to inform your customers about existing products, services, ongoing discounts, offers, or sales. It is a popular digital marketing service used widely by the companies. Furthermore, this process takes a few weeks to a few months to achieve desired results. A digital marketing team can use creatives, logos, brand mission and vision, and original content to make a perfect email. Email marketing services are projected to grow in the coming 10 years as it is one of the most affordable digital marketing services for entrepreneurs. Therefore, many email marketing tools are available, such as Sender, Mailchimp, HubSpot, Omnisend, SendPulse, and many more. 2. Search Engine Optimization: SEO (Search Engine Optimization) helps different search engines understand the structure and content of your website. It helps your website connect with its users and deliver relevant information for their questions. SEO aims to rank your website on the top pages of search engine results. Likewise, it helps you rank the website and content based on relevancy, useful keywords, targeted audience, and targeted location to drive traffic to your website. SEO helps to improve the visibility of any website. Moreover, it helps drive relevant traffic to your website and enhances the user experience. However, there are two types of Search Engine Optimization (SEO) a business can use: on-page SEO and off-page SEO. On-page SEO is practiced on the website through content and blogs, whereas off-page SEO is carried out through guest blogging, social media marketing, e-commerce marketing, influencer creators, and many more. 3. Marketing communications: Marketing communications is the process of using different media channels to promote the goods and services of a business. Businesses have to adopt digital marketing communications on a regular basis and this requires a variety of strategies to promote goods and services digitally. Likewise, it helps in achieving goals, selecting exact channels, identifying your target audiences, tracking campaigns and success and tracking the latest trends. Some types of digital marketing services include content creation, content marketing, online advertising, and social media marketing. Therefore, these digital advertising types build your brand and attract the right customers. Ensure to develop clear and consistent marketing communications with your potential customers. 4. Mobile Marketing: Mobile marketing is one of the types of digital marketing services. It is a robust component adopted by several businesses of all sizes and all sectors for expansion. Mobiles or smartphones are used by everybody today and mostly 90% of the mobile users have internet access. They are always exploring social media applications along with things to purchase. The viewers are hyperactive on shopping apps along with social media and food apps. They always explore jewellery, purses, bags, home decor, and outfits—many lifestyle and fashion products. Hence, this is the ideal time to go for mobile marketing, as it is one of the most lucrative digital advertising types of all. Some of the best examples of mobile marketing are Amazon, Meesho, Flipkart, Myntra, Etsy, Walmart, and many more e-commerce apps. Hence, these are a major part of mobile scrolling along with getting information on a particular topic. Wrapping Up: So, now you got to learn different digital marketing services in this blog. Hence, it is time to just hit the iron when it is hot. This can result in making a good name in the market, strengthening client relationships, and creating transparency in business and marketing operations. We will add more types of digital marketing services in the next blog versions. Stay tuned.

Jul 22

4 top content marketing basics you should know

Introduction to content marketing basics: The definition of content is simple. It simply means creating images, blog articles, stories, videos, reels, emails, SMS, or even a standard article to promote goods and services through various digital marketing media channels. When discussing content marketing basics, they encompass the fundamental activities of creating high-quality, original content for different digital marketing media platforms. The basics involve understanding your target audience and crafting clear, concise messages tailored to them. Likewise, a business must ensure that its content is original, high-quality, valuable, and engaging. This was all about content marketing and a basic idea about marketing basics. Now let us get more details about the 4 top basics that you, as a businessperson, should know. These are the 4 top content marketing basics or content pillars you should know today. Let’s get the details: You need to know all the basics of marketing to increase your brand sales, brand visibility, and relationship with the target audience. Every pillar represents a fixed and strategic focus to build a robust foundation for the content marketing procedure of a business. 1. Value and relevancy – one of the main content marketing basics: Every piece of content you make should carry some value and relevancy to your ultimate customer. Likewise, your content marketing should develop and fulfill their interests as well as their needs. Value and relevance are not just among the content marketing basics, but they create a pillar for your business. Whether you create Instagram stories, reels, YouTube shorts, blogs, videos, infographics, or anything, it is necessary to align with the suitable themes and topics relevant to buyers. The marketing basics of the business must solve questions or problems of your audience. 2. Consistency and high quality: While building your brand and overall business, it is recommended to prioritize consistent and continued delivery of high-quality content. This should be the strategy of designing the marketing basics for your business. Furthermore, this just does not only includes publishing regularly but also maintaining the standard of your content that your target audience can trust and refer to. Likewise, quality refers to the presentation and information of the content. This includes accuracy, visuals, and language use. 3. Audience engagement and communication: It should be your fundamental aim to engage your target audience via social media marketing, email marketing, community questions and answers, forums, and comments to foster relationships with the community. The basics include targeted audience engagement and developing communication. Likewise, it is necessary to encourage interaction with the audience to get exact feedback. This feedback can help you make a better content marketing strategy, like you can create votes, polls, questionnaires, or quizzes to grow engagement. 4. Measurement and analysis: It’s time to implement robust methods of analysis and measurement. A business can use metrics and different data to evaluate content performance as part of the basics of marketing procedure. You need to check the SEO ranking of each article and blog, engagement rates, social media post engagement details, and conversion statistics to ensure your content pillars are fitting well in the competitive business world. Likewise, designing the basics in this way can help you identify areas for improvement. Analyze regularly to deliver the best content. Wrap up – content marketing basics: To effectively develop your content marketing basics and content pillars, it is recommended to identify core topics of the brand and goods and services that solve your audience’s problems. The above-mentioned 4 pillars of content should tie back with the unique content to deliver a clear message. You can categorize and make different buckets to simplify the basics for your audience. You can follow Kirati Kreations on www.instagram.com.

Where to learn free digital marketing courses?

Introduction for free digital marketing courses