You might keep going with the conventional way, but evolution is what keeps the earth going. Every time a species evolves, they carve to be better. Inbound marketing strategy is one such evolution in the marketing world. Also, it has enhanced the performance, growth, and interaction of the consumers with the company.
Birth of Inbound Marketing:
When you look 20 years back, there were no digital marketing procedures that leas are nurturing a business. The idea of email marketing was a joke; videos were not considered the right means of promotion, but what now? In 2020, we are in a time where we cannot imagine growing a business without these promotional techniques. Moreover, the next big step in the marketing industry is Inbound Marketing.
The term Inbound Marketing was coined by the co-founder and CEO of HubSpot, Brian Halligan. It was the year 2005 when he came up with the fundamental yet mind-boggling concept of Inbound Marketing in Marketing automation.
Till 2007, there was no trace of the phrase and a few experts were just aware of it. It took five more years for the term to get attention in the market. Further, in 2012, this content strategy was utilized by the expert to grow your business.
What brought the individual attention, fame, and acceptance to this content strategy is the delighting and exponential jump in the inbound sales with the correct implementation of the plan.
It brings you a one-step implementation process for all kinds of marketing activities including, video creation, content creation, and everything else. The three-stage mechanism of this strategy leads a generation of the active sales process to bring you the audience that seeks you.
Definition of Inbound Marketing:
He defines Inbound Marketing as “Inbound is a method of attracting, engaging and delighting people to grow a business that provides value and build trust”.
Going through the definition again, we find five significant words with significant influence over a business. These words are what build the foundation of Inbound Marketing.
Attract, Engage, and Delight are the three pillar that keeps the Inbound marketing strategy standstill and high. On the other side of the coin, value and trust are the two outcomes of this strategy. When cost brings you the desired money out of the market and faith keep your customer dedicated to you instead of having a try to all other brands.
Inbound Marketing strategy is just a theory until and unless you implement the three steps of the process. The correct implementation of these steps is known to bring results.
Wondering how to do it, and what are the best tools? We are here to expand and explain the strategy and tools to efficiently implement. These steps and bring some new leads to your business over others.
The attraction has been a conventionally utilized method of achieving and increasing the consumer count. But how different is the attraction strategy with Inbound Marketing? Well, the answer is pretty simple. Just the way you do it.
Attracting the audience used to be the method of fascinating the consumer with several facts, but the consumer of 2020 is smart enough to search before buying.
You need to be the first choice in their mind when they search for a solution to their problems.
You need to bring the answer to their questions, solutions to their problems, and a long-lasting impression over their mind. This is not just to bring some customers to your business but also to retain customers.
You need to build some quality content to reach the audience and impress them. You need to create and publish some effective content regularly over different media platforms. Be aware of the right platforms to find your audience. Some of the significant and primary modes of interaction are blog articles; social media interactions and content offers.
With your content, you need to present how your product can be useful for people.
Once the consumer has the thought of the product, his next question is why to buy it from you? Here again, you need to answer the item in your content.
Your approach towards the depth of the audience’s mind must be practical which needs some smart utilization of SEO strategy. Once your content is accomplished with intelligent SEO implementation, you are a link on the search engine results page.
Now that you are aware of the strategies to attract your audience, you need to use tools. This approach helps you reach the right audience most easily and effectively.
● Content strategy.
With the right implementation of attraction strategies and the tools, you already have the eye of the right audience, and they might be willing to get your product or service. Before you sell them, the consumer needs to interact with you and get more attached to your product.
This is not for increasing the sale but to turn those new customers into dedicated customers so that they stick by your side for a longer time.
It is like engaging consumers with better services, regular interaction, and excellent offers. As the HubSpot suggests, you must try being the solution seller instead of being the product seller. This turns out to be in the mutual benefit of both the consumer and the business. Here, you will be providing the value for your right fit customer. Your ultimate purpose with the stage to inform your customer about the cost, your product or your business is going to provide them.
The beauty of this step is that this can be implemented alongside the other two measures. With your ads or social posts, you can interact the audience and inform them of your call. You need not some human to keep on interacting all the time; instead, you can use advance bots, mail marketing, and other factors. Here are the tools you can utilize in the process of implementing engaging strategies.
● Lead Flows
● Email Marketing
● Lead Management
● Marketing Automation
● Conversational Bots
This is the stage where you want to keep the customer happy and satisfied even after the purchase has been made. Here again, we do all this to keep the trust of the customer by our side for now and even more extended time period. This process also involves some members of your team turning into their experts or advisors so that they need to go to some other third party for their services or needs.
This is one aspect of communicating with the customer. Alongside you also need to hear their side of the story. Do surveys or get regular feedback from the customers.
This is not just the stage where you interact with your audience and try to keep them by your side, but the reviews are the crucial factors that help you to improve your product or service. The easiest way to get this done is through social media listening. This is the method of getting answers to your thoughts before implementing them. You can ask your audience if they want specific new advancements in the product in a story poll.
If the majority agrees, you can go for it. This also keeps the audience attached to you and eager to know what is coming next.
● Smart high-quality content
● Email Marketing
● Conversational Inbox
● Attribution Reporting
● Marketing Automation
Future of Inbound Marketing Strategy:
Inbound Marketing will replace Outbound Marketing as per HubSpot but who else does agree with that? Since its popularity in 2012, a majority of marketing experts have praised the concept of Inbound marketing and have been implementing them in their business or projects. Not just the experts, the stats themselves are in favor of Inbound marketing.
In the coming decade, Inbound marketing is the next big thing in the marketing industry. Its rule has already begun and is expand furiously. It’s your time to implement it for your business because if someone else does it before you, it will be hard to defeat them. Inbound marketing has a long decade dedicated to itself be a part of it before it’s too late.